| the future of home building materials industry | | | | standardized, serious waste of resources, |
| trend of what is it? Who to accurately feel the | | | | inefficient, and hand workshop style home |
| pulse of the future trend of it? Among the many | | | | improvement companies will be replaced gradually |
| trends which, the author Sudden Impact, to tease | | | | phased out. |
| out some possible trend for you readers to | | | | Trend is the fifth largest home building materials |
| reference: | | | | industry, the brand concentration of highly |
| The first major trend is that China may be M | | | | concentrated, like the mature IT industry and |
| type society | | | | home appliance industries, only some of the public |
| The so called M type society is the Japanese | | | | familiar with well known brand presence, and |
| strategy expert Kenichi Ohmae first discovered | | | | some predators a full range of international brands |
| and made. More simply, social class is only two of | | | | to enter and penetrate into China Market China's |
| the poor and the rich, while the middle of a large | | | | current home building materials market is |
| number of shrinking middle class, like the letter M, | | | | flourishing, quite a mixed bag, each segment has a |
| like going from the middle of collapse, capitalist | | | | myriad of businesses squeeze inside, brand |
| society proud of the middle class no longer exists, | | | | concentration is very low. This situation will exist |
| only the two classes rich and poor. China's social | | | | some time, but sooner or later come shuffling of |
| reform and development of the three decades | | | | time, the industry's only a few large brands, large |
| later, looming shadow of the M based society. | | | | group, accounting for the vast majority of |
| Along with corruption, the right to rent seeking | | | | market share. China's current domestic building |
| interests of the solidification, princelings, rich, and | | | | materials industry, in addition to sanitary industry, |
| the emergence of second generation such as disk | | | | almost no international brands competing against. |
| knot, the bottom level to the society fewer and | | | | This situation will be with China's home building |
| fewer opportunities for mobility. | | | | materials market norms, industry concentration |
| China's social scene of terrible "class compaction" | | | | degree of the increase, foreign brands predators |
| phenomenon. To put it bluntly, that is, a poor kid | | | | will choose an overall cut into home building |
| in today's society, through their own hard work, | | | | materials market in China, with Chinese |
| the success of the rich squeezed into the ranks | | | | enterprises with the segmentation of the market |
| of fewer and fewer opportunities than before. | | | | cake. |
| Only two categories of people in society: the poor | | | | Trend is the sixth largest home building materials |
| and the rich. M based society, the impact on the | | | | distribution industry, local channels will appear |
| real estate market is faced with the poor, the | | | | predators, commercial capital, industrial capital of |
| rich small family and face the "luxury" will be hot. | | | | the channel over hegemony in the domestic |
| Of home building materials industry of the | | | | building materials industry to re staged China's |
| enterprises, located at two ends: the low end and | | | | home appliance industry was now "the Soviet |
| high end brands and enterprises will live more | | | | Union (Gome and Suning) hegemony," Gome, |
| moisture. Without an awkward position of "the | | | | Suning the two channels of giant, dominating the |
| end" corporate and brand will live the worst, there | | | | flow of household appliances industry, other |
| might even be closed collapse. | | | | channels basically no right to speak. The current |
| The second major trend is that China would see a | | | | expansion of ????? crazy and relatively stable |
| great "Silver" Market | | | | actually home, home building materials distribution |
| The so called silver market is the elderly market. | | | | industry, the position of hegemony has been out |
| China's demographic dividend has been to enjoy | | | | of the horizon, commercial capital over industrial |
| the golden moment, China has entered the aging | | | | capital has been almost no suspense, just waiting |
| society, the elderly population as much as the | | | | for some time. |
| total number of 160 million. The Pearl River Delta | | | | Trend is the seventh largest home building |
| frequent "labor shortage" in China has sounded the | | | | materials industry appear giant pan home group |
| alarm for an aging society. If companies can take | | | | and professional brands competing against a |
| this trend as early as possible make proper | | | | scene. |
| preparations, developing products suitable for the | | | | The future, as consumers increase brand loyalty |
| elderly, but also a valuable opportunity to seize | | | | and a package of one stop home solutions for |
| the silver market. If cabinets enterprises to | | | | the love and favor, across multiple categories |
| research and development to counter the bottom | | | | (business may be across the furniture, flooring, |
| of the shorting (for example, can be inserted into | | | | ceramic bathroom, wardrobe cabinets, kitchen |
| the old wheelchair), Container handling into a | | | | appliances, wood Doors and many other |
| central cabinet (those old people who get | | | | categories) and Pan home group will grow as a |
| something), table row (easy to move older items) | | | | company within the industry giant, with a strong |
| cabinets. Research on the toilet next to the | | | | brand pull and overall strength, occupy a major |
| bathroom enterprises should be able to install | | | | share of the market. Some focus on market |
| handrails, bathroom, etc. allow wheelchair turning in | | | | segments and segmentation category of the |
| circles. | | | | professional company will rely on its own |
| The third major trend is the hardcover in the | | | | differentiated products, professional services, |
| proportion of residential housing will be greatly | | | | personalized brands are market segments of |
| enhanced rough housing will become history Blank | | | | consumer trust and loyalty of large enterprise |
| room like China, like the previous hottest VCD is | | | | groups with competing against the legislation was |
| not read by foreigners can not understand, and | | | | undefeated. |
| with Chinese characteristics product. Rough | | | | Eighth largest non store sales trend will become a |
| housing is the least environmentally friendly, the | | | | new growth point in the industry |
| most uneconomical housing, with the tensions and | | | | With the Internet and technology development, |
| promote low carbon global energy economy, the | | | | home construction material enterprises to open up |
| arrival of a number of countries have introduced | | | | more online sales channels, more and more |
| policies to promote the hardcover room, rough | | | | enterprises to develop business B TO C to carry |
| housing will gradually fade into the wilderness. Due | | | | out non entities in the online direct marketing shop. |
| to its vast many people, the situation is different, | | | | Achieve the online virtual experiences, video shop, |
| this process may be more lengthy, but it is an | | | | the customer according to their own preferences, |
| irreversible trend. | | | | personal DIY products, online orders, online |
| The fourth major trend is the traditional home | | | | payment and other functions. All of the buying |
| improvement companies may disappear, replaced | | | | process, the transaction can be done through the |
| by the manufacturing sector into the home | | | | network. Non store sales as a strong complement |
| improvement industry, to conduct large scale | | | | physical stores, and in the future occupy a certain |
| industrial production, to replace the current | | | | market share. |
| decoration companies in the hands of workshop. | | | | See the future and trends, and sometimes is not |
| With the advance of fine decorated homes, | | | | very difficult. The key is the trend can become a |
| "parts production factory, on site construction and | | | | reality, fully prepared and able to persevere in our |
| equipment of" will gradually become the | | | | employees. Ma's words still apply: Today is very |
| mainstream of home decoration, most of the | | | | cruel, very cruel tomorrow, the day after |
| renovation work can be done internally in the | | | | tomorrow is very good. In this process, many |
| factory, on site standardization, rapid oriented | | | | people are down tomorrow night, can not see the |
| assembly. No longer see the number of migrant | | | | sun the day after tomorrow. Dedication to stick |
| workers rolled up bedding roll to eat, sleep in the | | | | to the day after the arrival of a major trend, |
| same situation the owners home. Traditional, non | | | | there will be "left" is king! |