2010 Asian Lcd Market Into A Strong Rebound In Flat Panel Industry

Asia LCD makers are expected in 2010 will be aSamsung Electronics LCD division vice president of
demand, supply shortage of strong year.Chang-manKim that.
With the TV, e-book reader and touch screenSamsung Electronics, the world's largest LCD TV
phones such as the emergence of newand flat panel manufacturers, announced this
technologies is expected to lead Asia in this year'smonth that the company expects fourth-quarter
strong demand for flat-panel industry, helping tooperating profit will reach 3.01 billion U.S. dollars,
offset the new production line of the potentialcompared with a loss a year earlier. Its
production capacity. Some companies and marketcompetitors, LG Display Corporation Wednesday
observers.reported that its operating profit will achieve a
Since the world economic downturn, leading tosurplus.
high prices weaken demand for TVs andMarket research firm DisplaySearch expects
computers, many Asian flat panel displayindustry revenues to grow to U.S. dollars in 2009,
manufacturers to the third quarter of 2008,8.1 billion U.S. dollars increased by 6%, reaching 86
during the first half of 2009, suffered heavybillion U.S. dollars.
losses. These companies had to reduce theChief Executive Officer of LG's KwonYoung-soo
budget, the new capacity-building, in order to helpsaid after the release of quarterly earnings, due
reduce the negative impact caused by oversupply.to strong demand and the emergence of new
However, the loss of the emerging markets likeproducts, the industry is not possible oversupply
China, demand for the product, demand issituation.
increasing. Customers will be purchased this year,U.S. market research firm iSuppli analyst
more and more products. Flat-panel industry, verySwetaDash expected because of supply
confident. Moreover, the world's two big eventsshortages, spare parts shortages, such as glass,
will promote the demand for the product -especially in Taiwan, the first half of 2010, LCD
Olympic Winter Games and the World Cup.prices will remain stable.
Improvement in market conditions has highlightedA 32-inch LCD TV panels average price is 200
the LCD manufacturer in the fourth quarter ofdollars (late January), compared with same period
last year's earnings report. Many companies arelast year, an increase of 25%.
very optimistic about this year's market, but alsoAlthough many companies are building factories,
implies that turnover during the year is a goodincreasing business productivity, may result in an
period of time.unfavorable situation of supply exceeding demand,
"According to this year's strong demand for TV,but individual companies are very optimistic about
as well as shortage of monitors and PC and a2010 flat panel market, I believe that through
half, we expect LCD prices will remain stable thisadvanced technology, lower production costs and
year. This year's market is expected to rise."thus get more profits.