| May 28, China's Ceramic Industry in Guangdong | | | | Source Group, became the former National |
| Nanzhuang town in Nanhai city focused its | | | | Building Materials Bureau named National Building |
| attention on the town which has only 76.9 square | | | | Materials Bureau of Science and Technology |
| kilometers of the town. On this day, China Building | | | | Development Center appointed scientific and |
| Materials Industry Association, China Building | | | | technological development and production base, |
| Sanitary Ceramics Association Nanzhuang | | | | the National Building Materials Bureau of Xianyang |
| awarded the "China Ceramic first town" honorary | | | | Ceramics Ceramic Research & Design |
| title. 15 years of carefully orchestrated, Nanzhuang | | | | Institute-New Source Development Center. |
| finally established the "China Ceramic first town" | | | | Ceramic products to enhance competitiveness in |
| status. | | | | the international arena, Nanzhuang in the pursuit of |
| Once a poor and white, today has an excellent | | | | output growth at the same time, pay more |
| reputation | | | | attention to improving the quality and brand |
| Nanzhuang town in Nanhai city, located in the | | | | promotion, from their 1996 full implementation of |
| hinterland of the Pearl River Delta, South China | | | | the enterprise in the ceramics ISO9 000 quality |
| Sea, southwest of the city. 15 years ago, there | | | | management system, after several years of |
| are no a ceramic enterprises. Ceramic raw | | | | very hard work, most of the ceramic ISO90 00 |
| materials as they are not producing, so to the | | | | enterprises have established a quality |
| development of ceramics, all of the necessary | | | | management system, product quality and rapidly |
| raw material procurement from the field. It should | | | | increasing, and enterprise management step by |
| be said, Nanchuang ceramics are poor and white, | | | | step with the international advanced level. Has |
| developed on the basis, and can be called from | | | | now emerged, "New Source", "new Pearl", "Golden |
| scratch. Today's Nanchuang, using the 20th | | | | rudder," "Lantern" and "can strong" and a large |
| century, the last 20 years, realized the historical | | | | number of nationally-known building ceramics |
| process of industrialization. Current Nanzhuang has | | | | enterprises. In June 2001, "New source" products |
| formed a building ceramics manufacturing, | | | | are rated AAA grade China's first corporate |
| aluminum, household appliances, hardware, | | | | image; Golden rudder Ceramics Group's products |
| machinery, plastics, chemical industry and common | | | | have become the National Games will be the main |
| development of the industrial system, and in 2001 | | | | venue designated products. |
| the town achieved 8.12 billion yuan of industrial and | | | | "Cheese" Why drop Nanchuang |
| agricultural output value, the comprehensive | | | | Nanzhuang, an original ceramic nothing to do with |
| strength 1637 townships in Guangdong province | | | | the town, it is not a ceramic material of this origin, |
| ranked 7th. | | | | the production of raw materials required for |
| Ceramic manufacturing industry, as Nanzhuang's | | | | ceramic products from the Guangdong Province |
| pillar industries, there are many so that even the | | | | Conghua city, flower city, Heyuan City, Zhaoqing |
| whole country Ceramic Nanchuang proud of the | | | | City, etc. into. However, people have chosen the |
| place: Here is the country's largest production | | | | development of Nanzhuang building ceramics |
| base of building ceramics, there are the country's | | | | industry. Nanzhuang, according to the relevant |
| largest ceramics Expo City - China Ceramic | | | | parties, this is because the same big Nanzhuang |
| Exhibition the city, there is China's largest R | | | | Foshan and Foshan area, Foshan Nanzhuang were |
| & D center Ceramic - Ceramic R & D | | | | optimistic that with a long history of ceramic |
| center in China, there are Chinese ceramics | | | | production base, especially in the reform and |
| industry's largest ceramic professional website - | | | | opening up, they even saw the national large-scale |
| China ceramic network, there is the world's | | | | infrastructure project on building ceramics |
| largest ceramic enterprises - New Source | | | | products. Therefore, the use of Foshan |
| Ceramics Co., Ltd. ... .... | | | | Nanzhuang geopolitical advantages and |
| Scale rated first in the country | | | | technological advantages, the development of |
| Since reform and opening, Nanzhuang town in | | | | ceramics is not surprising. However, people have |
| Nanhai city construction ceramics industry has | | | | only a short Nanzhuang 15 years, so Nanzhuang |
| seen rapid development, so far, the town a total | | | | to become a "first building ceramics in China |
| of 72 large and medium sized ceramic enterprises | | | | Town", which can not help but lament the. |
| with the advanced construction ceramics more | | | | The author in Nanzhuang survey, Nanchuang |
| than 400 automated production lines, annual | | | | Ceramic industry's rapid development is mainly |
| output of more than 600 million square meters, | | | | due to the following factors: First, ahead of the |
| the country's total output above 20%. Products in | | | | vision and system environment. And the Pearl |
| the regional markets produced a high degree of | | | | River Delta, like many businesses, companies |
| centralized, large-scale, so that Nanchuang ceramic | | | | started Nanzhuang also face collective enterprises |
| production, without any doubt become the first | | | | are constantly emerging. However, after nearly 10 |
| town. At the same time, in recent years | | | | years of development, the drawbacks of |
| Nanchuang people outside the big Nanchuang | | | | collective enterprises began to emerge slowly, |
| Foshan ceramic enterprises run the growing | | | | institutional rigidities, responsibilities and rights of |
| number and become a pillar of strength of Foshan | | | | unknown, poor management, innovation is not |
| Ceramic-producing areas. According to statistics | | | | strong impact on the further development of |
| from related departments, the entire Foshan | | | | enterprises, enterprises have entered the danger |
| ceramic enterprises more than 60% yes | | | | zone. Faced with this situation, Nanzhuang |
| Nanchuang-run. In addition to producing large, | | | | Government to act quickly, since 1998 the |
| Foshan, there are a considerable number of | | | | collective enterprises of town ownership system |
| Nanzhuang Heyuan in Guangdong province, the | | | | reform, the original collective enterprises are |
| four will be, outside the province of Sichuan, | | | | assets of the auction, contracting, leasing the |
| Shandong and other places to make huge | | | | form of restructuring. Enterprise restructuring, the |
| investments to build ceramics factory. Such as | | | | responsibility to solve the issue of unclear |
| "New Source", in recent years invested 550 million | | | | property rights. Under the new system, the |
| yuan to buy land 1000 mu, founded in Sichuan | | | | formation of an effective incentive and restraint |
| Jiajiang County, a large building ceramics | | | | mechanisms, self-development of the internal |
| enterprises. | | | | driving force for further enhanced. |
| Last year, in June, "New Source" again in Heyuan, | | | | It is this institutional change, so that some other |
| Guangdong purchased 1000 acres of land to | | | | Ceramic Nanchuang producing areas in the |
| invest in more than 30 ceramic production lines. | | | | domestic difficulties in the market are sometimes |
| Ceramic has developed into an important pillar | | | | a little dark horse struggling to achieve a jump in |
| industry Nanzhuang last year, the town Nanzhuang | | | | just a few years time to become the largest |
| building ceramics industry's output accounted for | | | | building ceramics production base. Second, perfect |
| 67% of industrial output value. In 2001, Foshan | | | | the supporting industry. Foshan Nanzhuang where |
| Ceramics 10 strong enterprises, operated by the | | | | large areas are the country's most important |
| Nanchuang people have five, accounting for the | | | | ceramics producing areas, after a long period of |
| entire Greater Foshan producing half of the 10 | | | | accumulation, the four major producing areas |
| strong enterprises. Nanzhuang the formation of | | | | gradually became the center - the sales center |
| the nation's first pottery-scale operation, its | | | | ceramic products, ceramic machinery supporting |
| advantages arising from the linkage effects | | | | center, ceramic technology information clearing |
| ensued. First, it has become an emerging national | | | | house, Ceramic talent exchange centers. Since |
| ceramics production and sales centers, technical | | | | 1988, the first building ceramics enterprises |
| information exchange and research and | | | | Nanchuang have started Nanchuang people on the |
| development center, so that Nanzhuang ceramic | | | | use of their advantages, and the rapid |
| products in the domestic ceramics industry can be | | | | development of the local building ceramics |
| described as leading the trend of the times; | | | | industry, in later years, building ceramics enterprise |
| followed by the scale of operation can reduce | | | | development to more than 70 to become the |
| production and operating costs, production out of | | | | industry's focus of attention. Ceramic companies |
| inexpensive high-quality products, product | | | | due to the increase of the potential surge in |
| performance, price in the peer has a significant | | | | demand for all kinds of ceramic enterprises talent |
| comparative advantages, which are very | | | | information, technical information, the rapid flow of |
| beneficial to develop domestic and foreign | | | | Nanzhuang, coupled with the town's pottery |
| markets; third, scale of operation also Nanchuang | | | | business has a very flexible mechanism to enable |
| Ceramic products not only have different grades, | | | | enterprises to have a bigger and stronger strong |
| and colors full range to meet the needs of | | | | support. The Nanzhuang also become a new sales |
| different consumer groups. With the Nanzhuang | | | | center ceramic products and ceramic mechanical |
| as a national building ceramics production, | | | | supporting center, which have allowed the |
| circulation center of the establishment of the | | | | development of enterprises Nanchuang Ceramic |
| National Ceramic Nanchuang industry is playing an | | | | embarked on a virtuous cycle track. Third, |
| increasingly important role. Fair trade is currently | | | | transformation of government functions in place. |
| carried out activities Nanzhuang Ceramic more | | | | In the Nanzhuang to achieve a "small government, |
| than 500 companies, domestic annual trade | | | | big society" and "big government, small society" |
| volume reached 15 billion yuan, the products are | | | | organic unity. "Small government, big society" |
| exported to the whole country in various | | | | refers to the transformation of government |
| provinces. | | | | functions more in place, Nanzhuang the |
| In recent years, the export trade is also | | | | Government does not intervene in specific |
| Nanzhuang showed rapid growth in 2001, the | | | | business affairs. This reflects the Government's |
| town building ceramics exports more than 800 | | | | "small." Nanzhuang Building Ceramic Industry from |
| million yuan, the products all over the world, more | | | | scratch, from the low-end products to high-tech, |
| than 50 countries and regions. After 15 years of | | | | brand operations, the Government's guidance and |
| development, Nanchuang has become the | | | | services contributed. From 1998 Nanchuang |
| country's largest ceramics production, circulation | | | | Ceramic industry institutional reforms to the |
| bases. Order to expand exports, Nanzhuang | | | | current construction of Asia's largest |
| Government's efforts to do a good job | | | | ceramic-commerce platform - Huaxia Ceramics |
| "matchmaker" for business matchmaking and | | | | Expo City, have shown the Government's vision |
| providing services to create the conditions for | | | | for business services, advance, make a fuss in |
| export. In August 2001, the town government | | | | the service reflects the government's "big . " The |
| and the Guangdong Ceramics Import & | | | | Government has also implemented major |
| Export companies set up branches Nanchuang | | | | Nanzhuang Rotary to support the strong |
| China for ceramic enterprise has built an export | | | | supporting the superior of the famous brand |
| platform. At present, many enterprises have | | | | strategy, in promoting enterprise restructuring and |
| obtained import and export rights, and the | | | | implement "and encounter great" basis, so that |
| emergence of a new Pearl Group, the New | | | | Nanchuang emerged a number of well-known |
| Source Group, Ronan Group, Shangyuan plant can | | | | brands, such as "New Source", " The new Pearl, "" |
| be strong Ceramics Co., Ltd., exports nearly million | | | | Golden rudder, "" Lantern "and so on, in which the |
| ceramic enterprises. Is expected in 2002, | | | | source of the new group to become the world's |
| Nanzhuang Ceramic product exports will reach 15 | | | | largest ceramic enterprises. |
| billion yuan. | | | | The 20th century, the mid-90s to middle and low |
| Science and technology leader in bigger and | | | | Nanchuang products also dominated, but today's |
| stronger | | | | Nanchuang, has succeeded in shaping high-quality, |
| Nanzhuang leaders and entrepreneurs realize that | | | | high-tech product image. 4 is both practical and |
| bigger is just the initial target, and stronger is the | | | | based on a long-term international strategy. |
| ultimate goal. To this end, Nanzhuang began in | | | | Although the export of ceramic products |
| 1995, on a comprehensive cessation to a new | | | | Nanzhuang currently first in the country held |
| ceramic production lines and spray tower, and in | | | | steady, but the Nanchuang people have a more |
| existing enterprises on the basis of stronger, | | | | long-term considerations, they believe, in the |
| doing fine in the country and the world tree | | | | context of China's accession to WTO deal with |
| Nanchuang company's brand. Use high technology | | | | the challenges of international strong opponents, |
| to upgrade traditional industries, production, | | | | Nanchuang's strategy is to switch from a purely |
| learning, and research the path of integration. | | | | defensive for the combination of defensive and |
| 2002 Nanzhuang Jiangxi Jingdezhen Ceramic | | | | offensive. At present there are 10 more than |
| Institute has established production, learning and | | | | Nanzhuang Ceramic enterprises have scored a |
| research partnerships and in 2001 jointly | | | | self-import and export rights, the town with the |
| established the China Building Ceramic R & D | | | | Guangdong Provincial Government in cooperation |
| center, so that Nanchuang became an important | | | | Ceramics Import & Export Corporation China |
| ceramics research and development base. | | | | set up a branch Nanchuang for Nanzhuang |
| Enterprises, such as the New Pearl Group in | | | | ceramics to further create favorable conditions |
| Beijing's Zhongguancun establishment of the new | | | | for overseas expansion. |
| Pearl Green Ceramic Research Institute; New | | | | |