| | | | | to |
| Yongle started selling | | | | Estate |
| Lighting | | | | The market's second-largest market. |
| Furnishings, start with a white B & Q | | | | B & Q started selling the white |
| business. Two well-known household appliances, | | | | Reporter interviewed last year by B & Q on |
| Building Materials | | | | the views of Paradise to enter the building |
| Stores are beginning to sell each other's main | | | | materials industry, B & Q, said no comment. |
| business, making the two product lines have been | | | | So this year, B & Q has not been idle. This |
| entirely different starting blend. Seem to indicate a | | | | year, one more home appliance industry |
| "big | | | | Competition |
| Home improvement | | | | Opponents! B & Q China President David Wei |
| "Era. | | | | has revealed, with the increase in the number of |
| Yongle wading Jiazhuang Ye | | | | stores this year to enter B & Q will be |
| Paradise last year, declared on the high-profile | | | | large-scale sales of white goods industry. |
| Home Decor | | | | Wei, said B & Q to enter the white goods |
| Industry, and first opened its first store in | | | | business in fact long-awaited, but because the |
| Shanghai Cao Bao Road, operating area of more | | | | network prior to fewer sales, there is no scale, so |
| than 50,000 square meters. "Shanghai Yongle of | | | | still have not hands. Buy |
| home building materials business in the future will | | | | OBI |
| be and | | | | After the number of B & Q store in the |
| Home appliance chain | | | | country doubled to 45, greatly increased the |
| Business go hand in hand, two independent | | | | number of outlets for its white goods into |
| business development and common support for | | | | Retail |
| the rapid development of Shanghai Yongle the | | | | Paved the way for. |
| pace of expansion. "Into the home building | | | | Normal household appliances retail profit is very |
| materials industry is the first step in diversification | | | | low, competition is fierce, has become an open |
| of Shanghai Yongle. As home appliance chain | | | | secret within the industry. B & Q Why should |
| Sell | | | | rose to the challenge? Wei Zhe, said B & Q |
| More and more low-profit industry, and now are | | | | home appliances as |
| living on appliance stores | | | | Brand |
| Price war | | | | Concentration, but also global procurement, order |
| To win customers, suppliers and this resulted in | | | | directly to the manufacturer to remove the |
| reduced profits. This strategy has now hit the | | | | intermediate links, a single brand purchasing |
| first price war, so, in order to search for new | | | | volume, so they can get lower than the |
| profit growth point, Shanghai Yongle began paying | | | | ex-factory prices of other home appliance stores, |
| attention to a relatively high profit home building | | | | such as "beauty" of some products in B & Q |
| materials with | | | | we must lower than other similar products store |
| Locks | | | | 20% -30%. B & Q, where necessary, can be |
| . "Shanghai Yongle expressed a high level. | | | | "zero gross margin," to sell, because the hot white |
| Year later, Wing-lok into the home improvement | | | | product can in turn promote B & Q-related |
| industry, there has been substantial progress. | | | | building materials, household products. |
| Recently announced the creation of Yongle | | | | I was informed, before, B & Q store has |
| Lighting hypermarkets, Shanghai metals and | | | | been selling range hoods, |
| stores during the year will be a pilot. It is | | | | Disinfection |
| understood that Paradise has long coveted the | | | | Cabinets, etc. |
| top lighting industry, and according to their | | | | Kitchen |
| analysis, the present | | | | Electrical appliances. Have |
| Headlight | | | | Decoration |
| Professional with strong product, is a choice, the | | | | Experience of people know that custom as a |
| market share is relatively concentrated in the | | | | whole |
| professional market. In price, due to the | | | | Kitchen |
| phenomenon of random standard nominal price | | | | When it is first necessary |
| more actual transaction price may be only 30% | | | | Kitchen appliances |
| of the price, so the standard for home appliances | | | | Tell the designer size. Many consumers an easier |
| chain management, there is great market. | | | | route, and |
| Industry believes that Wing-lok, a year into the | | | | Cupboard |
| building materials industry, sales is not satisfactory, | | | | When designers discuss the design, by the way |
| mainly due to product positioning is too broad. So | | | | on kitchen appliances in the building materials store |
| this time into the lighting industry, the product | | | | to set together, so building material store sales in |
| entry points for small, easy to make bigger fine. | | | | kitchen appliances has not low. |
| This can be seen as an adjustment of Yongle | | | | With the integration of the concept of |
| year strategy. | | | | homepopular, many consumers will in the other |
| Learned, home building materials industry has | | | | home decorating design Shihai |
| developed rapidly in Shanghai last year only | | | | Electricity |
| decoration | | | | Device styles, colors are all considered, to ensure |
| Building materials market | | | | Room |
| Size reached more than 250 million, and if including | | | | Style harmony, this trend has brought business |
| the home, including home appliances, which total | | | | opportunities to the building materials store. |
| more than 800 billion yuan, becoming second only | | | | |