| Addition of architectural 3D rendering services and | | | | software in use today by architects, interior |
| visualization techniques has led to a drastic change | | | | designers, property developers and contractors. |
| in the process of marketing and visualization of | | | | These architectural renderings are most |
| architecture designs. Benefits of using 3D | | | | commonly used as promotional material in |
| renderings software are plenty - great design | | | | brochures and advertisements. |
| efficiencies, better communication and early error | | | | Hand drawn renderings are being slowly phased |
| detection resulting in reduced costs and quicker | | | | out of the architectural design process due to |
| turn-around time. | | | | inclusion of sophisticated CAD software and |
| Architectural 3D rendering breathes new life into | | | | technicians. For the purpose of communicating |
| design by portraying new designs in 3D virtual | | | | their designs to clients architects are increasingly |
| environment. Architectural 3D rendering improves | | | | relying on rendering services to produce virtual |
| design value and communication. It allows | | | | representations in digital platform using |
| contractors, clients, stakeholders and design team | | | | photo-realistic visual architectural 3D rendering or a |
| to better understand the concept and beauty of | | | | full scale architectural flythrough/walkthrough. |
| the design. | | | | Accurate detailing, superior quality and an ability to |
| 3D renderings of an architectural design is the | | | | allow multiple vantage points are some of the |
| best way to explain and sell your project. In the | | | | most quantifiable benefits of architectural 3D |
| planning phase, it provides efficient aesthetic tools | | | | rendering. There are many ways in which one can |
| to communicate the intended design to the client | | | | use architectural rendering techniques. Design |
| or shareholder as it would look after it has been | | | | visualization focuses on rational color renderings, |
| built. | | | | interior and exterior renderings, floor plans, |
| You can easily incorporate real-life elements such | | | | landscape design and site plan walkthroughs. 3D |
| as surroundings, people, lighting, vegetation, color | | | | product animations help effectively demonstrate |
| and texture to your renderings to get them | | | | how the new product will look and perform to |
| closer to reality. ArchiCAD, Revit Architecture, 3D | | | | even a layman! |
| Max and Adobe Photoshop are most popular CAD | | | | |