| Green exhibiting practices are becoming more and | | | | green options generally offer an upgrade in |
| more popular as people are beginning to | | | | usability over traditional options because they |
| understand the need to be green. With this come | | | | have a longer life and more flexible design. |
| a growing number of exhibitors that are becoming | | | | Switching to green trade show exhibits can also |
| more interested in green exhibiting options. What | | | | boost the company's brand and image as many |
| is driving their interest is more personal than | | | | people consider going green an admirable quality in |
| professional, with the top two reasons given are: | | | | a business. |
| that they consider environmentally-friendly | | | | Challenges Of Green Exhibiting |
| practices the right thing to do, and that their | | | | Although green trade show displays benefit the |
| personal interest in environmental and social | | | | environment, there are still challenges associated |
| causes in general has increased. | | | | with this revolutionary idea. Cost can be a major |
| What Constitutes 'Green' | | | | inhibitor for exhibitors when trying to justify the |
| There are many factors as to what constitutes | | | | switch to green exhibiting. Not only are green |
| green for both the manufacturer and the | | | | options much pricier compared to traditional trade |
| exhibitor. Varying green factors include the | | | | show displays, but there is also a lack of variety |
| materials that are being used to make the | | | | in green materials currently available. As many |
| product, whether the product has any toxic or | | | | manufacturers have not totally embraced the |
| harmful components or ingredients, if the product | | | | idea, there are not enough suppliers offering |
| is recyclable or how much of the product is made | | | | green trade show displays options. |
| from recycled materials, as well as whether the | | | | Since green exhibiting is still a new concept to |
| product is made from materials that are | | | | many, some exhibitors find the lack of data |
| endangered or in short supply. Another important | | | | makes it harder to justify the extra time and |
| factor is whether the product is designed in such | | | | costs associated with going green. Companies are |
| a way that it is easy to ship. Shipping can be a | | | | concerned as to whether or not green options |
| costly expense; trade show displays that are | | | | would perform as well as traditional options, so it |
| compact save money on packaging and shipping | | | | has to be a risk that these companies are willing |
| creating an environmentally-friendly product. | | | | to take. There are also a large number of |
| Benefits Of Green Exhibiting | | | | companies that may not understand the |
| Not only is green exhibiting good for the | | | | environmental importance of going green; |
| environment, there are many benefits for the | | | | therefore there may be a general disinterest in |
| companies as well. Designs that do not cause | | | | doing so. |
| unnecessary waste of materials allow trade show | | | | As the interest in environmental issues continues |
| displays to be used over and over again, allowing | | | | to grow around the world, the impact of green |
| for varying configurations and designs using the | | | | practices on businesses will be significant. Along |
| same components. Many exhibits can also be | | | | with this interest, the adoption of green exhibiting |
| made of recyclable materials, which contributes to | | | | options is expected to grow, so it is important to |
| conserving energy, reducing greenhouse | | | | understand the challenges and benefits that go |
| emissions, conserving natural resources as well as | | | | along with this modern approach to trade show |
| reducing air and water pollution. | | | | exhibits. |
| Although green exhibiting can be more expensive, | | | | |