| There have been 10 billion appliance industry, the | | | | 3 the surface is to look at the quality, in fact is to |
| enterprise, while the hardware industry, with | | | | look at sensory |
| annual sales of Guoyi even a handful of | | | | Consumers concerned about the focus of building |
| enterprises, the industry's only well-known | | | | materials products in the product quality |
| trademarks in China - elegant with annual sales of | | | | (proportion 42.5%), the terms for such a |
| no more than 3 million; It can be said that the | | | | professional, non-professionals, and others can |
| Chinese hardware market is still in a rudderless | | | | only feel of the recommendation before choosing |
| era. In the hardware market, the marketing of | | | | good quality products. |
| conventional warfare, we can always see the | | | | The second is the price (accounting for 27.3%), |
| night sky meteor flash, those moments of | | | | the face of consumers concerned about the |
| gorgeous enough to make our domestic business | | | | price, in fact more concerned with cost-effective; |
| community to see hope for the way out - that is, | | | | each one under investigation, and both are not |
| marketing personalization. | | | | open around that price, in large and medium cities, |
| Personality characteristics of China's hardware | | | | not the lowest selling price of the most Good, but |
| market are as follows: | | | | a seemingly good quality was good, the price |
| 1, personal decoration is increasing, DIY only | | | | value of products sell the best! In fact, their |
| highlights the personality and taste | | | | buying psychology is the same: they feel better |
| It is understood that before most of the house | | | | quality and good value for money is their best |
| decoration decoration company please lump sum; | | | | option. |
| can now own up to 54.3% the proportion of the | | | | 4, consumers do not care about the brand from |
| decoration, which reflect the consumers, home | | | | the past to the present concern about the brand |
| decoration is not only floor tiles, a combination of | | | | step by step |
| wallpaper, but their personality, taste embodiment | | | | 63% of consumers surveyed do not remember |
| of family atmosphere and create the need of his | | | | the brand of used hardware products, 28% of |
| own views. | | | | consumers believe there is no use of brand |
| 2, non-professionals to grasp the purchase of | | | | products. Consumers also far from the formation |
| building decoration materials, the right to speak | | | | of consumer awareness of the brand, but with |
| Because the decoration is a personal expenses, | | | | the pursuit of consumer tastes and individuals to |
| one of the largest expenditures, although the | | | | participate in the decoration during the course of |
| majority of consumers are an outsider, but | | | | the concern about the quality and cost-effective, |
| showing a growing number of users (up to 91.2%) | | | | consumers do not care about the brand transition |
| participate in and grasp the discourse of the right | | | | from the beginning to pay attention to brand |
| buying decision. Their purchase decision process, | | | | building materials. |
| although it will make reference to other people's | | | | Integrated hardware market is characterized by |
| views, but also according to their actual situation | | | | the above, to account for hardware market, a |
| and the right products to determine the ultimate | | | | place, grasp the customer's individual needs is an |
| decision-making. | | | | inevitable trend. |