| In today's business world it is almost a necessity | | | | Having all of the information on the site that your |
| to have a website to do business and if not a | | | | customer could possibly want is the first step in |
| necessity, it is probably a good idea. In terms of | | | | creating the most useful site. For instance, in the |
| why do you need a web site; think about your | | | | concrete business, is it necessary to have the |
| competitors and what they offer. Do they have a | | | | details of your Tucson precast concrete products |
| web site? If so, what do they show on their web | | | | versus your San Jose precast concrete products |
| site and how do they use their web site for | | | | or should you clump them together under all of |
| business? Is the web sites used for just | | | | your products? One way to determine what to |
| information or is it used for ecommerce also? If | | | | put on the web site is to figure out what the |
| you are in the concrete construction business for | | | | differences are and what the particular sites offer |
| instance, what do others in your business have on | | | | versus the other sites? Also, do the customers |
| the internet? Here's a key question, even if they | | | | prefer to have a site for their particular market |
| aren't on the internet, should you be first and lead | | | | or is it okay to order from Tucson or San Jose |
| the way? | | | | without regard to where the product is made and |
| By leading the way, are you ready to take orders | | | | shipped? |
| over the internet or is the site going to be used | | | | Other things to consider putting on a business |
| for information purposes only? Taking orders | | | | web site are the contracts and specifications. This |
| leads to some conditions that you need to | | | | way the customer can view the specs, the |
| consider. For one, are the custom products you | | | | business doesn't have to worry about sending out |
| sell possible to sell on the internet without having | | | | the specs as hard copy, but the specs are now |
| a face to face meeting? If so, what selling | | | | open to everyone. Is this good or indifferent? Is it |
| avenues and contracts need to be on the site so | | | | necessary to do business in the world today or |
| your sales force can travel down that road with | | | | can you sit back and work without the use of the |
| the customer either on the phone or in a chat | | | | internet technology? |
| room? | | | | |