| Nowadays it seems that almost everyone is part | | | | very possible that a building contractor can not |
| of a least one social networking site such as | | | | only inform people about building projects that |
| StumbleUpon, Twitter, and Digg. While some | | | | they may be interested in, but they can also |
| people view it strictly as a way to connect with | | | | provide information relating directly to their |
| other people, some tech savvy businesses are | | | | business. All of the information available increases |
| also getting into the action and using those sites | | | | the sales lead for the company. |
| as advertising tools. | | | | On some sites, people can create groups that |
| Social networking and bookmarking is phenomena | | | | other people can join or become fans of. This |
| that allows people to read an article, blog, watch a | | | | equates to building contractors having the ability |
| video, etc. and then post it to a site to "share". | | | | to create a group in order to promote them. For |
| This allows their friends, follows, or even just | | | | example, a building contractor creates a group |
| random people to find and view the same article | | | | and provides a service to a client. This client may |
| video/etc. People can post links on "walls", leave | | | | end up being so happy with the work that, when |
| comments, "tweet" what they think is interesting, | | | | informed about the group; joins or becomes a |
| or allow other people to "stumble" upon that site. | | | | fan. In turn, their friends may see that and use |
| This creates an entire web of people linking and | | | | the link from the original client to find out more |
| sharing sources of information with one another. | | | | about the company. This web of action promotes |
| Many people wouldn't think that companies such | | | | and advertises for the building contractor without |
| as building contractors could benefit from this | | | | the contractor having to spend mass amounts of |
| type of networking. However, building contractors | | | | money on advertising. |
| can get the word out about their company and | | | | With the help of numerous social bookmarking and |
| services by posting videos and articles on sites | | | | networking sites available today, it is becoming |
| such as these. The more people view and then | | | | easier and easier for a company such as a building |
| "Digg", "Tweet", or "Stumble" upon them, the | | | | contractor to promote themselves and make |
| higher ranked they become and the more traffic | | | | more sales. |
| they will receive. With this type of advertising, it is | | | | |