| Industry progresses, the market continued to | | | | Pu Cunxin as a spokesperson. Sanitary high-profile |
| improve competitiveness strengthening, building | | | | signing up to Betty Sun Hui, a successful brand to |
| materials sales trends showing a rapid | | | | create stars. Deng Jie speak for nine livestock |
| development, from the crazy advertising | | | | sanitary ware, Kelly endorsement TOTO, Chen |
| marketing, celebrity endorsements to the | | | | Tao-ming endorsement with natural flooring, Jiang |
| seemingly wonderful style marketing, to the full | | | | Wenli speak for Europe to send cabinet. By many |
| development of experiential marketing, etc. are | | | | domestic enterprises have successfully host |
| the trend of expression with its attracting | | | | celebrity endorsements, brand hand star of home |
| consumers, enterprises should be able to collect | | | | building materials continue to be staged scene. |
| from the sales. | | | | Advertising brand marketing skill of birth |
| Wind blowing endorser | | | | 2010 CCTV tender prime advertising time a new |
| Celebrity endorsements, in the home building | | | | high, income had billion, up by 18.47%, ended up |
| materials industry can be said that the trend is | | | | pours. CCTV home building materials industry as |
| definitely marketing, companies use celebrities as | | | | the tender "dark horse", a meteoric rise, should |
| their brand sanitary endorsement of the | | | | not be overlooked. Mu four seasons, solar energy |
| phenomenon is more common. Despite the | | | | 220 million songs heavily bid, bid 80 million paint |
| relatively high cost of celebrity endorsements, but | | | | three trees, home store actually houses 72 million, |
| the home-building materials enterprises are still | | | | Meikailong tens of millions, the European School, |
| keen. The reason is that celebrity endorsements | | | | Kbbln put nearly 10 million bid. |
| can actually push a wave of consumer a level of | | | | Advertising is the most basic shape brand |
| no small waves. | | | | marketing, business investment is the largest |
| November 15 China bathroom giant "in the | | | | component. In recent years, home building |
| buildings materials group," an official with the | | | | materials advertising marketing business is getting |
| Diaoyutai State Guesthouse in Beijing, double | | | | worse, not shown, public enterprises also have |
| Olympic World Championships five times, known | | | | great walking advertisement marketing strategy. |
| as China's diving queen Guo Jingjing, known as the | | | | In the eyes of consumers, product advertising |
| famous athlete endorsement contract to | | | | has become the best way to understand the |
| cooperate in the move marks Yu Bath started | | | | business. |
| the brand strategy. | | | | Terminal Marketing Experiential Marketing to lead |
| August 28, 2009, film star Mr. Chen Daoming and | | | | the trend |
| Ou Yada Group Kunlun Hotel in Beijing, signed a | | | | Experiential marketing is a home-building materials |
| contract to become the group's Ou Yada formal | | | | industry in recent years, the terminal stores a |
| home Brand Ambassador. Ou Yada Group, | | | | more popular way of marketing and after years |
| responsible person, signed Chen Tao-ming as the | | | | of development, experiential marketing has |
| image of the spokesperson, not only valued his | | | | gradually matured. In recent years, exclusive of |
| strong influence in show business, more attention | | | | the share of large enterprises are constantly |
| is his mature temperament and outstanding | | | | being divided up. Some brand building materials |
| achievements, can be fully interpreted, "Ou Yada | | | | businesses, the decoration company in order to |
| home," the connotation of : He's elegant and | | | | achieve differences in management, began to |
| noble, and Ou Yada high-end image of the chain | | | | focus on brand image packaging, creation of |
| stores at home match. | | | | sanitary ware brand alone was the home |
| Exit stairs at the Third Shanghai Fair and during | | | | experience the culture and living Hall Museum, and |
| the Tong Dawei attended the national popular | | | | shopping stores, exhibition halls arranged simulated |
| movie stars of "Wa Lunya" brand endorsement | | | | home hall, the product into one, including related |
| deals stairs, the stairs lead to the export trade | | | | accessories and parts, when the consumer during |
| fair quite a stir, the audience stands around the | | | | a visit to empathy, to understand the sanitary |
| Wa Lunya was packed, and the scene a warm | | | | product features, to experience the products a |
| atmosphere, attracts many visitors to the eye. | | | | comfortable feel in order to promote the Goumai |
| After the Shanghai Everbright Hotel press | | | | consumer demand, which promote the Dai Dong |
| conference, dealers and fans thronged the venue. | | | | market development, and constantly stimulating |
| CCTV Sanitary Ware constant presence, invited | | | | consumer spending is also helpful. |