| In a newly eco-conscious business world, an | | | | another purpose. |
| environmentally friendly image can make the | | | | Eco-friendly materials have come along way from |
| difference between profit and loss. One of the | | | | simple recycled paper. Rather than simply relying |
| quickest and most effective ways to let your | | | | on color printing to grab consumers' attention, |
| customers know your business is environmentally | | | | why not use a more visually and tactilely |
| friendly is using an eco-friendly printer for your | | | | attractive material? Many higher end eco-friendly |
| marketing materials, especially for brochure | | | | printing shops can provide paper made out of |
| printing. | | | | materials as exotic as banana plants, coffee, or |
| Being environmentally conscious as a business has | | | | even rocks. Using such an unusual material for |
| become a mark of a forward thinking, responsible | | | | brochure printing can be really eye catching to |
| and profitable businesses. Besides helping the | | | | consumers and opens up the door for very |
| environment, using eco-friendly brochures is a | | | | creative marketing that sticks with customers. |
| cost effective, efficient way for new businesses | | | | Even more traditional brochures can still promote |
| to attract consumers with their environmentally | | | | an eco-friendly image by using environmentally |
| friendly image, or for old businesses to update | | | | friendly inks. Made of sustainable materials like |
| and improve their image. | | | | corn and soy, these inks provide the same quality |
| It only takes something as small as a tiny icon on | | | | of color printing as traditional inks, and can be a |
| the back of your brochure to give consumers the | | | | subtle, but effective way to include an |
| impression of an eco-friendly business. Many | | | | environmentally friendly aspect to your marketing. |
| images, such as the ubiquitous recycling label or | | | | In the long run, using eco-friendly inks or an |
| the tree shaped "post consumer waste" label are | | | | eco-friendly printer can even save money, as the |
| commonly recognized and are the fastest way to | | | | ink cartridges are refillable and reusable. |
| promote an environmentally friendly image. Since | | | | With all the benefits of traditional brochure |
| people tend to hang onto brochures anyway, it is | | | | marketing, eco-friendly brochures are a clearly |
| easy to capitalize on that image by putting a note | | | | effective marketing tool. While still affordable for |
| on the back asking consumers to recycle their | | | | companies, eco-friendly brochures are not only an |
| brochure when they are finished with it, or making | | | | attractive way of marketing, but also give |
| it out of a material that is easily reusable for | | | | consumers more confidence in your company. |