| What is a zojirushi coffee maker? I would not | | | | personally, I think it is their thermal carafe is their |
| blame you for not knowing about this brand of | | | | greatest value add. |
| coffee machine, the fact is, we live in a world | | | | There is nothing special about programmable |
| that whoever makes the loudest 'noise' also | | | | functions, or drip proof, and even the ability to |
| makes the most money. | | | | grind is nothing novel. So, even if zojirushi coffee |
| By the loudest 'noise', I meant their marketing and | | | | maker comes with all these function, nobody |
| promotional effort. It used to be TV and print | | | | would view it any different from another coffee |
| media, and recently, it has become pay-per-click | | | | brewer. |
| and even you tube. | | | | However, if any of you has tasted sour coffee |
| Bunn and Mr Coffee definitely has done their fair | | | | that is cold or burn hot coffee, then you would |
| bit of marketing and in recent years, it is Keurig | | | | agreed with me, that you would probably go for |
| and Tassimo that has been aggressively | | | | the machine that is able to serve you fresh hot |
| promoting their single serve coffee machine. | | | | coffee. |
| Therefore, it is no surprise that you have not | | | | That is exactly what this coffee machine with the |
| heard of the relatively quiet zojirushi. But, if you | | | | elephant logo, is able to do very well. In fact, the |
| are a homemaker, then I suspect you might have | | | | company was founded not to make coffee |
| come across this brand, not as a coffee brewer | | | | makers, but thermal containers. That is the |
| but as thermal container. | | | | reason why I did not even bother to bring out |
| And this is the strength of this Japanese brand of | | | | any of its other features but this. |
| appliance manufacturer that uses an elephant for | | | | Think about this, if you do not have a thermal |
| a logo. While, there wasn't any concrete testing | | | | carafe, there are a few scenarios that you would |
| done, its thermal capability is pretty good. | | | | be suffering from. First, you might have to drink |
| Based on the feedback and reviews garnered, the | | | | cold coffee, or you might have to pour away the |
| thermal container from this company is reportedly | | | | coffee that has gone cold. And lastly, even if you |
| able to keep things in their same exact | | | | have a warmer plate, the temperature is not well |
| temperature for up to 4 hours. While, many | | | | adjusted might burn your coffee, giving it a bitter |
| companies also say about similar capability, only | | | | taste. |
| this elephant logo is able to do that. | | | | So, personally, thermal capability is the only |
| And that folks, is the single reason why you | | | | reason but one very important one, why you |
| would want to get a coffee maker from this | | | | should get a zojirushi coffee machine. Brewing |
| company. While their coffee machines are not | | | | great coffee is important, but being able to enjoy |
| bad, coming with all the features and functions | | | | it for the next few hours, is also important, don't |
| that a drip filter coffee brewer should have, | | | | you agreed? |