Entrepreneurs Pay Themselves What They are Worth

When you are the owner of your own business,well-qualified professional manager.Separate
one of the most difficult decisions you will make iscompensation into parts. The first should be for
how to pay yourself and how much to payshowing up (basic salary). The second for perks
yourself. First, there is the issue of adequate cash.to clear away the static that can prohibit
If you are doing things on a shoestring, you mayperformance (some clubs memberships do put
not have enough money to pay yourself. Supposeyou in contact with business prospects), and the
that you do, but it will be a struggle. You mightlast, a bonus based on some combination of
opt to pay yourself but to not run the payincreased sales (just a small piece) to increasing
through all of the deductions. In other words, youprofits (a bigger piece) and making the projections
treat yourself as an independent contractor -- orwithin say 5% (plus or minus).... the biggest
maybe you just borrow enough money to meetpiece.As for the other hat, the one you as the
your monthly needs.On the other hand supposemanager wears, think about how you are going to
you properly capitalized the business -- either withimprove the business and earn the bonus you will
your own money, investor money or bank loans.be paying yourself. Constantly focus on making
In this case you can pay yourself and pay all ofthe business better. Develop the fear that there
the associated payroll expenses. But how muchis somebody out there who will be able to do
do you pay yourself?In either situation, I suggestyour job better than you and when that person
that you go back to the projections you madeshows up -- you are going to have to defend
when you first started looking at the business. Inyour performance.Now back to wearing the
those projections, you included expenses forowner's hat, hold yourself, as the manager,
salaries and you had a number in thoseaccountable for making the projections, keep
projections for yourself. Or, you should have.Whatlaying out bigger challenges for yourself as the
was it? How did you arrive at that number?Onemanager; keep raising the performance bar. And
way would have been to consider how much youkeep a sharp eye out for that proven performer
wanted, how much you needed to live on. Awho walks in and wants the job of running your
second way would have been to come up with abusiness.When that happens, don't be afraid to
figure based on what you were worth. If yourfire yourself.Learn more about this topic in
last position was President of a multi-nationalChapter Twenty-seven in my book.By Art
corporation, and you were paid a million dollars aConsoliEntrepreneurs Pay Themselves What They
year -- then that's what you are worth. Right? Aare Worth -- number seventeen in a series taken
third way would have been to establish a salaryfrom:How to Evaluate and Profit from a Business
based on what the going rate is for a person toOpportunity - The Entrepreneur's GuideBy Art
do the job in a business similar to the one youConsoliArt Consoli held eight corporate positions
now own. Industry statistics are available and thiswith Johnson & Johnson before starting his first
amount should be fairly easy to determine.Butbusiness. He went on to build over twenty
you bought or started this business because therebusinesses from patents or ideas or from
were things you and you alone were going to dobusinesses others couldn't make successful. These
to make it an incredible success. You could neverranged from starting a veterinarian drug company
find a person who would be able to do what youto taking over a steel fabricating company to
have the vision to see and to accomplish. You candeveloping the first manufactured home
easily convince yourself that you are worth moresubdivision to qualify for every private and
that the industry average.And last, since you owngovernment assisted mortgage program in
the business, (without investors for this example)Arizona. He also did ten workouts for lenders and
you might feel that you are entitled to everythingowners; the last was a $30 million, 300 employee,
that is left, and you could just ignore the fine linesprecision parts manufacturing plant that made
between salary, perks, bonus and distribution ofparts for the auto industry. Consoli's unique
profits.I may be in the minority here, but Ibackground and skills allow him to speak and write
suggest that if you are serious about businessabout how someone with limited experience can
and about making what you bought or starteddo a self-evaluation which will let him decide which
into a successful business -- treat it like a businessbusiness opportunity is best, how to evaluate
and run it as a professional manager would. Inopportunities and gain control over the one which
fact, go to the point of wearing two hats -- aoffers the greatest potential and then manage
manager and the owner. While wearing thethat business to success. Readers of his book call
owner's hat decide how to pay yourself whileand write to tell him how much his book has
thinking about how you would hire and pay ahelped their lives and improved their business.