| Since the formation of a separate state,
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| | important part in this type of
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| Orissa continues to be symbol of abysmal
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| | communication is that they are always
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| poverty and backwardness. Acute
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| | using the mast powerful channel (i.e.
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| underdevelopment combined with the
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| | face-to-face communication) by which they
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| onslaught of natural calamities has made
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| | can get all the opportunities to convince
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| the life of the Oriya people miserable.
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| | the rural tribal community. Basically at
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| While droughts and floods are regular
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| | the time of election, the role of
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| invaders, cyclones and super cyclones
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| | community leaders is more visible.
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| make their routine visits, taking heavy
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| | Because voting behaviour of the backward
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| tolls. Besides all this misfortunes,
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| | classes totally depends on the community
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| nature has blessed the state minerals to
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| | leaders, who changed their voting
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| fill up the gap. Orissa is the richest
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| | intention during the course of the
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| state in minerals.The state, two-thirds
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| | campaign.Starting form rural development
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| of the land surface of which comprise
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| | to AIDS awareness programme in the state,
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| pre-cambrian rocks, possesses 98 per cent
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| | the community leaders play a crucial role
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| of the country's chromite reserves, 71
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| | in the implementation of any policy or
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| per cent of its bauxite, 33 per cent of
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| | programme in Orissa. Without help of this
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| its iron ore and 32 per cent of its
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| | influential group, it will be very
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| manganese resources. Orissa has vast
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| | difficult for the government or any
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| reservoirs of natural resources to spur
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| | individual group or any non-government
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| industrial growth and development. Its
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| | organization (NGO) to enter into the
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| fertile land, water resources, mineral
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| | locality. Then it is the responsibility
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| wealth, long coastline and forest
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| | of the government to take the necessary
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| resources are great assets. Still we are
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| | step to convince the community leader by
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| lagging behind to utilize the minerals
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| | which they come forward to extend their
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| for the development of Orissa. There are
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| | hand to help the government in the
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| many prime causes, which are the major
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| | development process. When we are talking
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| hurdles for socio-economic development of
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| | about development we cannot ignore
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| the state. Community leaders are playing
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| | industrialization because directly it
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| major role in every step of development
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| | boost the state economy. As we are rich
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| process and they have the capacity to
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| | in manpower and mineral, the government
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| eradicate all the hurdles in the grass
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| | has taken the first major step to invite
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| root level.Orissa has a population of 32
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| | major global giant for utilizing the
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| million with a high percentage of
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| | reddish-gery iron ore.Taking the
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| scheduled tribes and scheduled castes,
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| | advantages of the global demand for
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| approximately 24% of the total population
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| | steel, the Orissa government has opened
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| belonging to 62 different ethnic
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| | the door for the steel giants to invest
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| communities, and are mostly backward.
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| | in Orissa. During the course of time, the
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| About 87% of the population lives in the
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| | Biju Janata Dal-BJP alliance government
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| villages. The Oriyas dwelling in rural
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| | signed 43 MoUs with private companies for
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| Orissa are happy in their small world.
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| | the setting up of as many greenfield
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| Enthusiasm and expectation are the two
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| | steel plants. The State government's
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| less concerned words for them. This rural
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| | Steel and Mines Department estimates the
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| people are very simple and easily
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| | investment in these steel plants to the
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| captured by anyone who attach emotionally
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| | tune of Rs.1,37,157.85 crores. The areas
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| with them. Though they have very minimal
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| | that would witness mining of iron ore and
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| exposure to any media, so the community
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| | the setting up of new steel plants and
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| leaders act as the only source of
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| | captive power plants are Keonjhar,
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| information. They are less concerned
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| | Sundargarh, Jajpur, Dhenkanal and Angul
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| about the politics, business, media and
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| | districts, which are some of the most
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| religion. They are very reluctant to
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| | underdeveloped districts in the State. At
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| accept any sort of information, which are
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| | the higher level, the government has
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| not directly related to their day-to-day
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| | completed all the formalities to convert
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| life. The community leaders are playing
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| | Orissa into the No.1 State in the country
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| the role of opinion leaders and able to
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| | by quickening the pace of
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| influence the rural Oriyas because they
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| | industrialization. But when we consider
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| are well known, respected, and trusted
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| | about the ground reality for setting up
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| person for them. The rural public relies
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| | of huge steel companies, we have taken
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| upon opinion leader within their peer
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| | aback because of the obstacles came to
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| group(s) to provide reliable information.
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| | the site at different stages. The recent
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| The local leaders are used the masses as
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| | Kalinga Nagar firing has killed the
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| their weapon.In a state like Orissa,
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| | spirit of Industrialisation. This is not
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| community leaders have a strong
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| | a new incident for the people of
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| influence. Through day-to-day personal
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| | Orissa.Whenever and wherever any industry
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| contacts, they influence others in
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| | plans to lay down the foundation stone,
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| matters of decisions and opinion
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| | the first and foremost outcome of every
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| formation. Due to lack of information on
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| | project is the same. Either they abandon
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| a particular issue, the backward
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| | the project or divert the investment
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| community is not in a position to take
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| | amount to upgrade the established
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| any decision. They have always been
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| | project. Tata steel's earlier proposal to
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| depending on community leaders to reach
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| | set up a ten million tonne steel project
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| on any decision, which may vary from
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| | at Gopalpur in Ganjam district had also
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| family matters to international issues.
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| | run into trouble with police opening fire
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| In the reverse side, the tribal community
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| | at Sindhigan in the project area on
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| has always opened to share all the
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| | August 7, 1997. Two women had been killed
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| information without thinking the outcome
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| | in stampede caused by the police action
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| because they are thinking that they are
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| | after which the company shelved the
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| sharing personal matters to a trusted
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| | project. The steel project at Gopalpur in
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| person who can help him at the needed
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| | Ganjam district proposed by Tata did not
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| time. These leaders are more aware of the
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| | take off after residents refused to move
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| requirements of the rural public.In many
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| | out.If you go deeply into the core issue,
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| case, the community leader takes this
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| | you can find community leaders had
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| advantage to revolt against the local
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| | conspired to create unrest in the
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| administration. The community leaders
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| | industrial area. They have masterminded
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| generally come form a upper social,
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| | the entire process and provoked the
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| economic or occupational level and they
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| | tribal community by meeting personally or
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| have a special respect in the community.
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| | public meeting. The community leaders are
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| They are more informed about political
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| | always backed by political parties and
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| and social issues as compared to other
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| | influenced by the political leaders. Now
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| persons in a atmosphere where the local
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| | time has come to think about the state.
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| people will get fillip on the benefits of
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| | Above the personal benefits of any
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| the industrialization. The local people
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| | particular person, or particular
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| can feel the breeze of industrialisation
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| | community or any particular party, we
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| in the form of house, healthcare,
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| | should think about the welfare of our
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| education and employment facilities. Once
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| | state. This is the equal responsibility
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| the local tribal community convinces on
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| | of government and every Oriya to
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| the issue of industrialization, they will
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| | participate in the development process.
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| fight for the government. Every one knows
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| | Particularly the community leaders should
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| it is a tedious task but not an
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| | use their third sense before forwarding
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| impossible the community. They grasp
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| | any step towards destruction, which leads
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| information form different sources; they
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| | the state backward direction. Day by day
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| read newspapers and magazines; they watch
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| | our position become worsen in every
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| the coverage of different issues relating
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| | aspect of life. When government is
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| to their society, nation etc. by the
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| | planning to take any step for the welfare
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| broadcast media.When they exchanged the
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| | of the state, it is better to support and
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| information to their follower, they are
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| | abolish all the hurdles in the way to
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| always diluted the original message with
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| | development.
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| his personal views. And the most
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| |
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